Dimitry Krivochenitser is the CFO and COO of Xena Workware. His wife, Ana, is the CEO. For those of you who do not know, the COO typically does a lot of non-glamourous, but almost ballet-like, work to make things happen on time. It is their job to make the CEO's promises come to fruition. The CEO's job is equally important in that they sell the product and represent the company's image to the world. Marriage aside, this is a symbiotic relationship in any company and one could not succeed without the other. 

Xena was the first company to bring a stylish safety-rated workboot for women to market. This offering is long-overdue and it took a lot of grit and hard work to bring it to fruition. You can find out more about Xena's stylish workboots here: https://xenaworkwear.com/

Join us as we speak with Dmitry Krivochenitser about the challenges of starting a medium-scale product company with a fairly novel mission. In this episode, Spencer drinks way more than Dmitry. Dmitry gives his perspective on the challenges of bringing a product that has never existed before to market in an international ecosystem. Dmitry and Spencer talk about industrial safety and the importance of paving new ground. 

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In light of the federal holiday, we are releasing this episode on a Thursday. Our normal schedule will resume next week.