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Collective[i]: Leveraging Artificial Intelligence to Analyze Decision Making, Influence Go-To-Market Strategy, and Bring B2B Sales Organizations Into the 21st Century
While CRM platforms have been a cornerstone of the sales industry for decades, many parts of the B2B sales playbook can still reflect decision making from decades past. Whether it's faulty data capture, cumbersome manual data entry, or inefficient forecasting, the digital revolution has yet to fully transform B2B sales organizations away from their traditional practices. While following the tried and true strategies may yield some success, leveraging AI-powered data allows sales organizations the opportunity to better understand their buyers, cut down on time spent attempting to predict the future, and close more deals.
In this episode of Growth Hacks, Kunal and Katja are joined by Stephen Messer, the founder of Collective[i], the leader in AI-enabled digital sales and customer relationship management. Stephen walks the group through some of the biggest learnings he and his team have seen on Collective[i]'s data-powered platform, and how they can be used to relieve many of the pain points he continues to see B2B sales organizations struggle with. He also breaks down how decision making has shifted in recent years, and walks the team through some of the biggest myths he sees persisting in modern B2B sales today.
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By TCVWhile CRM platforms have been a cornerstone of the sales industry for decades, many parts of the B2B sales playbook can still reflect decision making from decades past. Whether it's faulty data capture, cumbersome manual data entry, or inefficient forecasting, the digital revolution has yet to fully transform B2B sales organizations away from their traditional practices. While following the tried and true strategies may yield some success, leveraging AI-powered data allows sales organizations the opportunity to better understand their buyers, cut down on time spent attempting to predict the future, and close more deals.
In this episode of Growth Hacks, Kunal and Katja are joined by Stephen Messer, the founder of Collective[i], the leader in AI-enabled digital sales and customer relationship management. Stephen walks the group through some of the biggest learnings he and his team have seen on Collective[i]'s data-powered platform, and how they can be used to relieve many of the pain points he continues to see B2B sales organizations struggle with. He also breaks down how decision making has shifted in recent years, and walks the team through some of the biggest myths he sees persisting in modern B2B sales today.