Now in its third edition, Colleen Jones's book "The Content Advantage" has become a classic in the content-profession literature.

The new edition of the book continues to highlight content intelligence and content effectiveness and adds a new focus on the impact and use of AI in content programs. It also takes a fresh look at the enduring concepts of digital disruption and digital transformation, both of which have been accelerated by the arrival of new AI technology.

https://contentandai.com/colleen-jones/