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Colleen | LinkedIn. business. personal brand. Ep. 10
How to reach Colleen:
- interoadvisory.com
- Inside.interoadvisory.com
Tools Colleen recommends:
iorad -- great for tutorial creation
Trello -- great for process flow and lists
Airtable
Zoom -- great video conferencing app
Calm app— meditative app
Notability app— great tool for taking notes
Slack -- great tool for business to stay connected and avoid email
2:00 Introduction of Colleen, her professional history
4:00 Starting Intero Advisory, going out on her own. Staying focused on the business’s core
7:00 In:side training
9:00 making the in:side training successful. iorad tutorials
11:30 Colleen’s experience and key learnings in launching her business.
13:40 “Centers of Influence”
“Starting out — Be open to a lot of opportunities, even if they aren’t revenue generating opportunities”
15:30 Cultivating a relationship with someone who can be your center of influence.
17:20 Steps to build your network inside LinkedIn
- Download your 1st degree connections
- Initiate conversations with your network
- Initiate conversations with people you aren’t connected with but should be
- Share valuable and relevant content
19:20 Advice for women to be more active on LinkedIn “You just have to do it. Be Brave” “Be comfortable making mistakes”
20:05 Women need to be brave in their LinkedIn profiles — Be Brave! Tell your story. “If you’ve done it, you’re not bragging”. Get away from the buzzwords. Be authentic to yourself.
21:30 The relationship between LinkedIn and Google you might not have known about. Would you want your next client to google you and see what you have on your profile?
22:45 Why CEO’s and companies should want their employees to have great LinkedIn profiles and employees who are active on LinkedIn. “Employees will have 10x more 1st degree connections than a company will have in company page followers. So the goal is that your employees will share their content to their network”
26:10 Your personal brand
28:20 Creating a positive culture at Intero Advisor. Allows her team to work remotely, foster a creative environment. Not a lot of rules but a high expectation for excellence.
30:30 Adding a new dimension to the Intero team. The importance of clear and direct communication. “If people translate, there is a really good chance they’ll translate incorrectly”
34:00 Colleen’s key learnings as the founder of Intero.
- Do the work. Get referrals because you deliver amazing work. Social influence doesn’t always convert to revenue.
- Find one platform to become an expert in and leverage it! It might be LinkedIn, or Instagram, Facebook…
“Do good work”.
“Id rather have 5-10 good referrals than a social following. Plant the seeds by doing good work.”
39:00 Colleen as a mother and professional. Intero is now a family business.
43:20 Colleen’s favorite products— what she’s obsessed with.
- Calm app — meditative app
- Notability app — great tool for taking notes
- Trello
- Slack
View all episodes
By Leah LeRaeHow to reach Colleen:
- interoadvisory.com
- Inside.interoadvisory.com
Tools Colleen recommends:
iorad -- great for tutorial creation
Trello -- great for process flow and lists
Airtable
Zoom -- great video conferencing app
Calm app— meditative app
Notability app— great tool for taking notes
Slack -- great tool for business to stay connected and avoid email
2:00 Introduction of Colleen, her professional history
4:00 Starting Intero Advisory, going out on her own. Staying focused on the business’s core
7:00 In:side training
9:00 making the in:side training successful. iorad tutorials
11:30 Colleen’s experience and key learnings in launching her business.
13:40 “Centers of Influence”
“Starting out — Be open to a lot of opportunities, even if they aren’t revenue generating opportunities”
15:30 Cultivating a relationship with someone who can be your center of influence.
17:20 Steps to build your network inside LinkedIn
- Download your 1st degree connections
- Initiate conversations with your network
- Initiate conversations with people you aren’t connected with but should be
- Share valuable and relevant content
19:20 Advice for women to be more active on LinkedIn “You just have to do it. Be Brave” “Be comfortable making mistakes”
20:05 Women need to be brave in their LinkedIn profiles — Be Brave! Tell your story. “If you’ve done it, you’re not bragging”. Get away from the buzzwords. Be authentic to yourself.
21:30 The relationship between LinkedIn and Google you might not have known about. Would you want your next client to google you and see what you have on your profile?
22:45 Why CEO’s and companies should want their employees to have great LinkedIn profiles and employees who are active on LinkedIn. “Employees will have 10x more 1st degree connections than a company will have in company page followers. So the goal is that your employees will share their content to their network”
26:10 Your personal brand
28:20 Creating a positive culture at Intero Advisor. Allows her team to work remotely, foster a creative environment. Not a lot of rules but a high expectation for excellence.
30:30 Adding a new dimension to the Intero team. The importance of clear and direct communication. “If people translate, there is a really good chance they’ll translate incorrectly”
34:00 Colleen’s key learnings as the founder of Intero.
- Do the work. Get referrals because you deliver amazing work. Social influence doesn’t always convert to revenue.
- Find one platform to become an expert in and leverage it! It might be LinkedIn, or Instagram, Facebook…
“Do good work”.
“Id rather have 5-10 good referrals than a social following. Plant the seeds by doing good work.”
39:00 Colleen as a mother and professional. Intero is now a family business.
43:20 Colleen’s favorite products— what she’s obsessed with.
- Calm app — meditative app
- Notability app — great tool for taking notes
- Trello
- Slack