Hey friends! I recently sat down with Justin Ashley, one of our talented new sales reps who joined Cold Bore Technology about 3 months ago. Justin has a really fascinating background - he started off coaching college basketball for 10 years before making the switch to oil & gas. His college buddy got him hooked up with an introduction, and he ended up working in the field for a drill bits company, getting his hands dirty and learning the ropes firsthand. In this laidback chat, we cover: - What Justin likes about Cold Bore's culture and mission - Growing up on a cattle ranch and how it shaped his work ethic - His winding journey into the oil industry - The value of earning trust and building genuine connections - How data quality is key to powering analytics software from Corva, Spotfire, and PowerBI. - Technology trends he's seeing in drilling & completions - A crazy recruiting story from his basketball coaching days that I think you'll get some laughs and takeaways from Justin's perspectives as a relative newbie who worked his way up with grit. Let us know what you think in the comments.