In a recent episode of Startups with Stu, host Stuart Draper, Join us as we explore the innovative journey of Subitt.io, a startup that's transforming how small businesses implement subscription models to drive customer retention. Founder Nick Hepworth shares his insights on building a platform that makes subscription services accessible to mom-and-pop shops, discussing the challenges of educating both businesses and customers while navigating the complex world of local commerce. From his beginnings in Mississippi to managing 50 businesses with 1600 MRR, Hepworth reveals the strategic decisions that led to early traction. The conversation delves into the importance of focusing on success stories rather than scale, the art of building trust with small business owners, and the critical balance between growth and profitability. This deep dive offers valuable lessons for any entrepreneur looking to disrupt traditional business models and create meaningful impact in local communities.