In this episode, Keanu Trujillo and Chris Elmore challenge a long-standing assumption: Should entrepreneurship really live in the school of business? They make the case that entrepreneurship belongs in the school of arts — not because it isn’t serious, but because the heart of entrepreneurship is creativity, experimentation, and building something from nothing.

Chris brings his perspective as a former entrepreneurship professor inside a traditional business school, where theory often overshadowed application. Together, they unpack how education prepares students to think about business rather than actually build one — and why creative thinking may be the missing ingredient.

The second Alchemy Session, Positioning and Messaging that Sticks, an in-person workshop on December 4th, where attendees will learn how to apply the framework directly to their own businesses.

Get your ticket to Alchemy Sessions here: https://www.alchemycowork.com/sessions

Learn more about Alchemy: https://www.alchemycowork.com/

To learn more about Alchemy Sessions, ask a question, or tell us a funny joke, email us at [email protected]