The sports universe is in flux. However, it's not doom and gloom! Money can still be made with some creative strategy and execution. Sports marketers still need to drive revenue for existing sponsors as well as create new opportunities. This can and will be accomplished by providing a memorable experience for fanatics across the globe. These strategies will lead to an increase in app downloads, in-app activity and the most important measure of success - SALES. Check out the written version of this playbook here: https://www.boardactive.com/playbooks