Listen to this interview to learn: Why Jeff believes everyone is creative, not just a chosen few. The question that helps a business leader shatter the limiting stereotype of how customers perceive his or her company. The 2010 Gallup survey finding of only 42% of American workers engaged in their work. The two key components of creativity and how to think through value delivery at every touchpoint. Jeff Tobe talks with Bill Ringle about how smart companies encourage creativity internally and focus on top customer experience externally.