What does it actually take to run a cannabis operation? Colton Griffin has spent nearly a decade building the answer.

On episode 6 of the Talent in Cannabis Podcast, David Belsky, CEO at FlowerHire, sits down with Colton Griffin, founder and CEO of Flourish Software. 

Flourish Software is the operating system powering cannabis cultivators, manufacturers, distributors, and retailers across the country. 

Before cannabis, Colton was deep in supply chain engineering for some of the most complex warehouse operations in the country. When he saw how cannabis operators were running million-dollar businesses off spreadsheets and gut instinct, he knew exactly what needed to be built.

In this episode, Colton shares what it really takes to run a tech company in the most regulated, fragmented, and unpredictable industry in America.

They cover:

• Why 80% of a software implementation is change management — not the tech itself
• The real cost of not knowing what's on your shelves (and what it's doing to your cash flow)
• Why cannabis operators need industry-specific software — and what happens when they try to bolt SAP onto a grow operation
• How Colton thinks about AI right now
• What rescheduling actually means for medical operators on the ground today
• His honest advice for entrepreneurs who want to build in cannabis

This one's for you if you’re an operator, the builder, or ever inherited a spreadsheet that was supposed to be a "system."

Host: David Belsky | Guest: Colton Griffin, CEO, Flourish Software