Larry Reiter is the Founder of Columbus.  This episode delves into the fascinating world of Brand Management and what is involved with importing a wine or spirit into the United States.  Larry shares his experiences and philosophies on growing his business.  Columbus is located in Amityville, NY.  We discuss a number of amazing producers in their portfolio including: Rued Winery in Sonoma, CA., Three Meadows Spirits in Hudson Valley, NY and Domaine de Papolle in Gascogne, France.  Cheers!