Having a counterfeit version of a company’s product being sold online can be very detrimental to their brand and bottom line. Online marketplaces like Amazon are unfortunately very susceptible to having unauthorized and counterfeit products sold there. Channel control is very important for those who sell on Amazon, and that is one of the reasons that Aquis reached out to Buy Box Experts.

Joseph Hansen and Buy Box Experts immediately brought their experience to bear to help Aquis get control of their brand and channel. By partnering with the legal team at Voyrs, they were able to bring solid legal representation to Aquis to be able to own the buy box on Amazon and get a consistent message and product to their customers. This, along with effective advertising campaigns, led to an increase in sales.

In this episode, Joseph Hansen is joined by Dr. Jeremy Weisz to talk about the example of Aquis, what Buy Box Experts offers Amazon sellers, and what “gray sellers” are.