The Persuasion Game

Combatting boring sustainability stories with Joss Ford, Enviral


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In this insightful episode, hosts Laura and Simon discuss sustainability with Joss Ford, founder of Enviral, a communications agency dedicated to combatting boring sustainability stories. Joss shares his journey into sustainability, the challenges of effectively communicating it, and the importance of integrating it into business strategies. 

They explore the dynamics within NGOs and corporations, the balance between progress and perfection, and the impact of engaging creative approaches. The conversation also touches on the importance of addressing absolutist positions and fostering collaboration for meaningful change in the sustainability landscape.

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This is an 18Sixty production for The Forge.

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The Persuasion GameBy The Forge