My latest guest is a little bit different. Different because she’s not currently “in” exhibitions as it were, but has certainly paid her dues working for a long time in them as most recently as Chief Marketing and Customer Officer at Ascential with time also spent at Informa and Reed Elsevier. 

I’d been following Annick’s journey for a while as she was launching this new platform and this was a key reason I wanted to talk to Annick on this episode. She references the site as a platform, not as an ecommerce transactional site and I think this is where we can learn a thing or two in the events industry. Annick has married up the retail experience with delivering curated content to an engaged community. 

As we in the events space are looking at how we extend our brands year round, I think everyone should listen to how Annick has achieved this community first model.

We also talk tech and what goes into making up the ultimate customer experience for people engaging with the Immaculate Vegan brand and the trials and tribulations of selecting the right tech  “there isn’t one thing out there that does everything you want it to do” to deliver the right experience.  

If you want to learn more head over to the Immaculate Vegan website here or social channels below. 

Website - https://immaculatevegan.com/ 

Instagram - https://www.instagram.com/immaculatevegan/

Facebook - https://www.facebook.com/immaculatevegan/

YouTube - https://www.youtube.com/channel/UCcrLhzIfD2TfX9fq7v_711g

 

Thank you to my season sponsor HotelMap. They have created the StaySafe campaign within Hotelmap to help present to customers a clear picture of the nearby hotels, within walking distance and with each hotels new staysafe procedures implemented to reduce the risks associated with coronavirus. Have a look at hotelmap.com/matt 

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