Better Food Stories

Combining Food and Ancient Medicine with Dosha Bar


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Inspired by the principles of Ayurveda, longtime yoga practitioner and foodie Josh Ehrenfried sought out to create a cleaner, less sweet food bar that could also be eaten to balance one’s mind and body type. 

Dosha Bar is a mindful snack bar made with organic, unsweetened fruit and seeds – no artificial or added flavorings, no fruit juice concentrate, no preservatives and no powders from a lab. Available in three yummy flavors, Dosha Bar is intended to offer a clean, tasty snack with honest ingredients by harnessing the power of Ayurveda, the ancient Indian wellness system. 

In my conversation with Josh, you’ll learn: 

  • How Dosha Bar is helping people discover Ayurveda through food
  • Where Josh found the best bang for his buck when it comes to scaling his business
  • What goes into building a strong brand identity that customers genuinely resonate with
  • The biggest challenges for better-for-you food brands in today’s industry 
  • Where Josh thinks the food industry has room to improvement 
  • Want to try Dosha Bar for yourself? Make sure to listen through the end of the episode to learn how you can save 20% on your order. 

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