Enterprise Eyeballs: Innovative B2B Marketing Stories

Combining opposites is the power formula of tech marketing | Amelia Paro


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Know just enough tech jargon to make you dangerous in sales and marketing.


Kaseya's Director of Channel Development, Amelia Paro, is a cybersecurity and channel sales expert. She takes us on a journey through her trials and errors in sales and marketing in tech. Tune in to find out why a post-mortem meeting can improve the odds of your success!


In this episode:

➤ Combining something that people know with something they don't is a big power formula

➤ Experiment when marketing can help create a better message for your business

➤ Learn how a golf tournament became a startup's most prominent lead generator

...more
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Enterprise Eyeballs: Innovative B2B Marketing StoriesBy Andrew Phelps | Incentive Pilot