James Rostance speaks with Mike Shaw at Data XU about bringing together consumer data from multiple sources in real time so that advertisers can deliver significantly more successful TV advertising campaigns.

Content Covered:

- How agencies use data to change the way that brands reach targeted audiences

- The latest developments in data and technology and the advantages these bring to

companies

- New frontiers of advertising offered by television

- What advertisers expect to achieve with the new developments

- How television can address more objectives to have an impact on advertising