Are you prepared for the new era of three-way digital marketing?

While organic reach continues to decline, now is the time to incorporate paid social media and paid search into your overall digital marketing strategy. 

And, because of the influence that search has over social media and vice versa, I predict that the "social media team" will turn into simply the marketing team, overseeing social, content, and search including both paid and organic elements. It's more important than ever for your team to understand all aspects of these digital marketing tactics, so take the time to train them now. 

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SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Jon Loomer (http://twitter.com/jonloomer) who is one of the premiere experts in paid Facebook advertising, so check him out for help on this very topic.

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ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration athttp://bit.ly/JayToday.