This episode is all about "How to attract people to your visitor attraction". Recorded in Republic of Work - co-working space - in Cork Ireland - this is not a political podcast. Your geographical location is one of the most attractive things about you online. Two of the questions that people want an answer to (1) "Where in the world are you?" (2) "Can these people sell me what I want to buy? The journey towards affection... Location Matters. St Patrick's Day - Roger sounds like he's applying for a job with Bord Failte Oregon USA did something completely different: they didn't show photos of beautiful places & happy people Note: We have a newsletter now (whispers Roger) The state of Oregon used Animation to attract people. Oregon: "This is what it feels like" Paul suggests - We'll write to the governor of Oregon to find out how successful the campaign is. 3 ways of marketing a visitor attraction (1) provide information about the place (2) impress people (get them to go wow - images & testimonials) (3) conjure up desire to go there Paul talks about Spike Island - "Ireland's Alcatraz" "People who collect prisons go to Spike." The Spike (also called the Spire) in Dublin on O'Connell Street - 120 metres high Papillon film (1973) - starred Steve McQueen (and Dustin Hoffman) Escape from Alcatraz film (1979) Spike Island in Cork Ireland & Alcatraz compared & contrasted "There are no sharks around Spike." How to differentiate Spike from Alcatraz: (1) Geographical (2) Another example: South Island New Zealand v Ayers Rock in Australia How do you attract people to select your attraction? "Experience a better prison: - could be a slogan. Another prison: Robben Island - where Nelson Mandela was prisoner. Spike Island has more cells than Robben Island Forget Alcatrez - More people escaped from Spike Island Colditz Prison WW2 . a castle for officers - 1955 film The Great Escape (1963 film) starring Steve McQueen The Shawshank Redemption (1994 film) There are many Escape stories - they attract people. "Come to our prison - the prison where we couldn't keep them in." How you market a place in the most genuinely attractive way ... You can (1) Tell stories about your place (2) Contrast your place with others (3) Make a virtue of what people may say is your weakness The states of Oregon & Washington compete for visitors. "Come to Oregon - we think differently". Which medium will you use to make your place attractive? Differentiate your business by the way in which you present your business. Paul talks about blurbs on the back of books: the most important David Gluckman "That S*it Will Never Sell" The Bible has no blurb Roger has bought a book. You can be a more effective warrior fighting on the same ground, in the same arena - or you can be so different that you're in a "category of one". Chase Jarvis said you don't need to be better - you just need to be different. "We're out of time my baby" by Chris Farlow is the song that pops into Paul's mind at the end of the show.