A wise little green puppet once said, “the fear of loss is a path to the dark side.” But what if I told you embracing the marketing dark funnel is a pathway that leads to many abilities, none of which are unnatural?

That’s our main topic for today as we dive into the world of how your audience ~really~ shares the content they enjoy. Whether it’s through screenshots, text messages, or a Slack channel--your audience is sharing content through what’s called the Marketing Dark Funnel. 

Brumleve welcomes Amanda Natividad, Marketing Architect at SparkToro and contributor of Adweek, and they talk about how audience research can inform your overall marketing strategy, and what B2B marketers can learn from B2C.

So why do marketers obsess over metrics that are shown in an attribution report instead of relying on conversations and gut instincts? 

Learn more about your ad choices. Visit megaphone.fm/adchoices