In today's episode Mark and Kendra discuss one of the foundational principles and statements of IAMACOMEBACK STOP F**KING LYING It's not just a catchphrase or marketing lingo... Its a way of life There are two forms of lying... Lying by commission — the active use of false statements — and lying by omission — the passive act of misleading by failing to disclose relevant information,” Both erode your integrity and credibility. The call to action of today's episode is simple What are you lying about? Be honest... -IAMACOMEBACK