Ngoc Bao Vu is the founder and owner of Rock Ba Ba here in Saigon, Vietnam, a gothic punk wear and dark wear clothes and accessories shop, and joins me to discuss the evolution of her business and her personal brand in Vietnam.

Topics include

⁃ Merging her passions for graphic design, punk music and Japanese culture together

⁃ Adapting to the local Vietnamese market

⁃ Basing her work on her ultimate passion project, doing exactly what she loves, and not bowing to the market pressure or trends

⁃ Building a personal brand and how that’s benefited her in the scene within the community

⁃ The importance of trusting yourself in any business venture

Ngoc’s work;

https://www.facebook.com/baongoc.vu.18

https://www.facebook.com/shoprockbaba/

And more about ComebaCK at @thecomebackwithck on Instagram.