Amidst all of the isolation and negativity that has come with COVID, people have been turning to TikTok as a solace of positivity and support during these tough times. Comedy TikTok creators have been crafting relatable, COVID-relevant content and silly sketches, keeping consumers scrolling, laughing, sharing and, most importantly, offering them an escape in brief moments from the world outside.

In this episode, we speak with comedian, sketch artist and TikTok star Abi Clarke about how comedy on the platform has benefitted the wider community during COVID, whilst also exploring how brands can find their sense of humour to stay relevant.