"Age of Miracles"

Cometeer: A New Day on Earth for Coffee

06.17.2021 - By Packy McCormickPlay

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Cometeer makes my favorite coffee. I drink three a day. They arrive frozen, with the flavor locked in, and I just add water. 

Today, in this Sponsored Deep Dive + Investment Memo, we cover:

Founding Story and Team: Cometeer Co-Founder and CEO Matt Roberts used to be a Dunkin’ guy, until he went abroad and met George Howell, who turned him  on to the good stuff. He and his Co-founder/CTO Doug Hoon have built a stellar team.

Market: Coffee is a $94 billion market in the US alone, and there’s a lot of room for improvement. Cometeer has the chance to do to coffee what craft beer did to beer.

Product: Cometeer is legitimately great coffee. The magic is in the how.

Mission: The why is important, too. Cometeer wants to pay farmers more, promote independent roasters, and stop throwing pods into landfills.

Challenges: Brewing and sourcing great coffee at scale is hard. Cold supply chain is hard.

Opportunity: Cometeer has the chance to redefine normal peoples’ expectations around coffee and become a platform for the world’s best coffee.

You can read the full piece at Not Boring.

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