Unboxing Ecommerce: Operations Behind Online Brands

Cometeer Coffee with Cody Berenson


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James, Jennifer, and their guest Cody Berenson (Siddhi Capital) order Cometeer Coffee and are captured by its specialness.

Why Cometeer Coffee?  A Food/Beverage Operator thought this disruptive product delivered in an unconventional way would present an interesting exploration into supply chain, packaging, and logistics.

Research included these sources:

  • Cometeer Coffee:  https://cometeer.com/
  • Wikipedia:  https://en.wikipedia.org/wiki/Cometeer_Coffee and https://en.wikipedia.org/wiki/George_Howell_(entrepreneur)
  • Forbes:  https://www.forbes.com/sites/alexkonrad/2023/01/30/cometeer-coffee-pods-layoffs-ceo-switch/

 Sites Mentioned:

  • Impact of the Cold Chain on Sustainability
    https://news.climate.columbia.edu/2023/01/27/expanding-global-cold-chains-effective-adaptation-or-dangerous-contribution-to-climate-change/
  •  Cake Mix, Eggs and Marketing
    https://www.bonappetit.com/entertaining-style/pop-culture/article/cake-mix-history
  •  Return Address ships from LBA
    https://lbalogistics.com/home/
  • Packaging from Pratt Industries
    https://www.pratt.com/products/

Appreciation to our special guest:

Cody Berenson, VP of Operations and Services at Siddhi Capital
Siddhi Capital:  Growth equity firm investing in food tech and emerging CPG brands in food and beverage.

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Have a brand/shopping experience you want us to review? Send us a message at [email protected]

Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com

Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com

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Unboxing Ecommerce: Operations Behind Online BrandsBy James Marks and Jennifer Yates