Social media has had a drastic impact on the restaurant industry, driving chefs and restaurateurs to find their value in how many Facebook likes they have and how many people are tweeting positive reviews.

That is not the case for Brian Massie, owner and executive chef of Hearthstone Kitchen & Cellar, just 10 miles off the strip in southwestern Las Vegas.

The restaurant concept is open, based on a sushi bar (but swap out the sushi and replace it with rustic American). Guests can watch the chefs preparing the food and interact with them at the same time, which makes for an exciting concept. In addition, there are six or seven menu items that come right out of two huge wood burning stoves which sit in the middle of the dining room.

Comfort is what Hearthstone’s customers feel and it is what keeps them coming back.