You’ve optimized everything else. Your business runs. Your income is there. But somewhere along the way, you got comfortable — and comfortable is where progress goes to die.

In this episode, Greg breaks down why the most successful people you know didn’t get there by playing it safe. Whether it’s the body you’ve been putting off, the relationship you’ve stopped investing in, or the income ceiling you keep bumping into — the common thread is always the same: you stopped choosing discomfort.

This isn’t motivation. It’s a pattern you need to recognize before it costs you more than you think.

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