Jace is joined by John Jackson Miller of the Comichron website to discuss how comic sales are tracked. They also speculate on the future of sales tracking with all the current upheaval in the industry in terms of comic distribution. With literally decades of knowledge and a unique understanding of the sales in the industry over time John is perfectly suited to give some insight into why it is important to look at these circulation numbers. He also explains why, despite the further corporatization of the industry in recent years, publishers may very much be willing to share their sales numbers and even use them as a means of self promotion. This is a deep dive into the nuts and bolts of the comic industry and it's retailers so we hope you enjoy it.