What happens when a U.S. Navy electrician, shipbuilder, and first-time entrepreneur discovers the power of virtual reality? You get Jennifer Lastra, CEO of 360immersive, and a driving force behind some of the most innovative training tools in the safety space today.

In this episode of Safety Spotlight, Jennifer shares her journey from the hardest, hottest, loudest worksites to co-founding a VR company with one goal: to make safety training not just better, but unforgettable. Her philosophy is simple. Compliance isn’t enough. If we want people to care, we have to connect on a human level.

“The most foundational element of safety isn’t hazard recognition. It’s self-awareness.”

We explore the emotional side of training, how virtual reality strengthens memory through immersive experience, and why Jennifer is so focused on making safety more accessible for small businesses and under-resourced teams.

She also unpacks what it means to lead with empathy, build trust with learners, and ask hard questions like the one at the center of this conversation: Would you bet your paycheck on safety?

See Jennifer’s story and many more at bissafety.ca/safety-spotlight-podcasts

Explore more conversations with leaders reshaping the future of safety on the Safety Spotlight Podcast.