I'm Blown

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I’m Blown is the podcast that rips open the strange, hilarious, totally unbelievable world of Indian consumer behaviour & marketing.

Every week, in a tight, punchy, short episode, we unpack one mind-bending fact, quirk, or cultural oddity that shapes how India buys, behaves, believes, and breaks every marketing rule on the planet.

From midnight shopping binges…to Cash-on-Delivery psychology…to why we hoard plastic bags like family gold…to the emotional economics behind “free”…

Whether you’re a marketer, founder, strategist, creator, advertiser, or just an amused observer of Indian madness, this show will blow your mind and make you see the consumer landscape with brand-new eyes.

Short episodes. Big insights. Real behaviour. Zero sugarcoating.

Welcome to the side of Indian marketing nobody talks about but everyone is influenced by.


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I'm BlownBy Atul S Nath + Siddarth Menon