Last week we went in depth on the challenge of having to make that massive venue event feel more intimate. Today is the flip-side of that where we have to take a more modest sized event but make it feel to everyone like it was way bigger in scope! It is a lot of reverse engineering, strategy, manipulation, illusion and focus. Sound daunting? It should; this is what separates the "doers" from the "daydreamers". :). AND I lay out the blueprint behind my favourite 5-tool activity that wins every time!