In this episode you’ll get ideas to come up with the perfect community and we’ll share a list of tools that will help you find them.

Episode Highlights:

• It’s important to know who your audience is and who you help or who you want to reach.
• We talk about the Help Statement. The formula is: I help (AUDIENCE) to (WHAT YOU DO) in order to get (RESULT).
• Kami’s Help Statement: I help business leaders how to harness the power of social media so that they can make a difference by connecting with their community to get better business results.
• Madalyn’s Help Statement: I help social media marketers and business owners exponentially grow their brand in an authentic and impactful way so they can get seen and heard.
• Think about your avatar and niching down because when you talk to everybody, you talk to nobody.
• Find your audience using the tools we cover in this episode.
• Facebook ads allow you to create an ad and target specific people and boost content. Lead magnets allow you to build a mailing list or get validation.
• Twitter bios and advanced search are great tools for gathering information using keywords
• Google search is a good way to find Twitter Chats using key hashtags.
• Building an email list helps to know what the community’s need is.
• Email segregation is key to targeting your audience with the right content.

Links, Tools & Apps Mentioned in this Episode:

• Facebook Ads
• Twitter bios
• ManageFlitter
• Followerwonk
• Twitter Advanced Search
• #MobileChat
• Twitter Chats for Social Media and Marketing List
• Rebekah Radice (her new weekly newsletter is called Branded)
• ConvertKit
• Ryan Levesque

Call-To-Action

Your call-to-action for this week is to write your Help Statement and comment it below OR tweet it to us using the #CommunitiesThatConvert hashtag.

Help Statement:

I help _____ (which audience) to do _____ (what you do) in order to get _____ (what result).

How to Reach Kami Huyse:

If you’d like to learn more about Kami, visit her website at www.zoeticamedia.com. You can contact her by email at [email protected] or tweet to @KamiChat. 

How to Reach Madalyn Sklar:

If you’d like to learn more about Madalyn, visit her website at www.madalynsklar.com. You can contact her by email at [email protected] or tweet to @MadalynSklar.