In this episode, Yuri Kruman talks with Lauren Mintz, founder of Elevate My Brand. Inspired by the innovative consulting work she executed early in her career with prestigious brands like Le Bec Fin, Public House Restaurant Group, Bassett Furniture, and Julie Hewett Cosmetics, Laurel knew she wanted to play bigger. A decade later, Laurel created an agency family serving startups and blue-chip global brands like Facebook, Verizon Digital Media Group, PAW Patrol, and Zendesk. Laurel's favorite saying is FIOGID – Figure it out, get it done. And that's what brought the agency top talent and accolades since 2009. Today, Lauren talks about the power of a brand and why businesses need one.

Our conversation touched upon these interesting points:

• How did Lauren work as a reformed lawyer
• What are the lessons she learned as a professional who became a CEO in her late twenties
• What are the most shocking things she encountered in the MBA program and her real-life job
• How did she handle the transition from Bassett Furniture to Le Bec-Fin and other leading restaurant brands
• How did she navigate between vastly different industries
• How Girls In Tech connects with the biggest brands in the world and brings people together
• What solopreneurs and emerging brands need to do in building their business framework and efficient allocation of resources
• What is the Creative Mind Map Session
• How she founded WBENC and strengthened her network
• What are her essential principles when managing people and empowering a team
• What to expect when working alongside prominent brands such as GEICO and Facebook
• Why being responsive is better than simply being reactive