This week on Research Friday, we cut through the AI hype to examine what's actually changing in enterprise tech.

From the infrastructure reality behind AI adoption to the maturing of product-led growth strategies, we break down the verified data showing where the market is heading.

Learn why vertical SaaS is eating the mid-market, how hybrid PLG-sales models are winning, and why the discipline phase has replaced the fantasy phase in AI deployment.

Based on verified research from McKinsey, Anthropic, S&P Global, and leading venture firms.

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