Commerce Beyond Borders

Commerce at a Crossroads

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Welcome to another episode of Commerce Beyond Borders! This week, your hosts Renee Hartmann and Chris Baker sit down—just the two of them—for a candid, insightful conversation on the current state of global commerce as we close out Q1 of 2025.

With both hosts recently crisscrossing Europe, Asia, and North America, they share firsthand perspectives on how brands are reacting to geopolitical shifts, evolving economies, and consumer uncertainty. From green shoots in China to growing inflation fears in the West, this episode offers a panoramic view of where commerce is headed—and how brands can adapt.

In this episode, Renee and Chris explore:

🌍 Regional Check-Ins

  • Europe’s cautious optimism amidst political and economic recalibration

  • China’s slow but steady rebound and innovation-driven growth

  • North America’s fragile consumer confidence and rising protectionism

    • 🚗 Global Trade Realignment

    • The ripple effects of tariffs, deglobalization, and the rise of regional trade blocs

    • How supply chains are adapting to shifting alliances and new economic zones

      • 🧠 Lessons from China

      • How Chinese brands are thriving with innovation under pressure

      • What Western brands can learn about agility, relevance, and consumer connection

        • 📱 The Evolution of E-Commerce & Marketing

        • The rising impact of TikTok Shop, live commerce, and creator-led marketing

        • Why traditional acquisition strategies are failing—and what’s replacing them

        • The "missing middle" in marketing: blending storytelling, activations, and collabs

          • ⚡ Key Takeaways:

          • Uncertainty is the new normal—but it’s also a catalyst for creativity.

          • Global brands must rethink their playbooks to stay relevant across markets.

          • Constraints often spark the most powerful innovations.

            • Whether you're a global brand strategist, supply chain leader, or digital marketer, this episode is packed with insights to help you navigate 2025’s complex terrain with confidence.

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            Commerce Beyond BordersBy Renee Hartmann and Chris Baker