Profitable Performance Marketing

Commerce Content and Working With Wirecutter with Leilani Han


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Leilani Han is the Executive Director, Commerce of Wirecutter, a division of the New York Times. Her career path is rather unique: she started out working for several start-ups where she was exposed to affiliate marketing, then found herself at a top tier network, Commission Junction, and then went on to work at Wirecutter. She's seen the industry from multiple vantage points including affiliate/publisher, advertiser, and network. That perspective brings a lot of enlightening learnings that I think you'll find super helpful no matter what side of the ball you play on.

In our conversation we cover:

  • Commerce Content

  • Leadership principles

  • Changes to leadership during and after the pandemic

  • Employee development, what it is and how she does it

  • The importance of intentionality in managing people

  • Being a woman and how that has impacted her career and how she coaches women on her team

  • How important it is to focus on the audience being served, whether you are an advertiser or a publisher

  • How advertisers need to focus on the publishers' audience when pitching them

  • Who and what is Wirecutter

  • And how to work with them

And so much more! Leilani thank you so much for your time on this episode!

If you'd like to connect, check her out on LinkedIn.

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Profitable Performance MarketingBy JEBCommerce

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