Introduction

• Host: Jeff Stamps, Commercial Manager at Lee's Air, Plumbing, Heating, & Roofing
• Guest: Josue Solis, Operations Manager and Marketing Director at Lee's Air
• Purpose: Discuss Josue's role, background, and contributions to the company

Josue's Background and Role

• Josue has a master's degree in business 
• Dual role: Operations Manager and Marketing Director
• Key figure in Lee's Air's growth and marketing efforts

Marketing Efforts and Growth

• Lee's Air has significantly grown from 15 employees to over 150 in five years
• Focus on brand awareness and rebranding efforts initiated three years ago
• Importance of using real employees in marketing materials for authenticity

Brand Awareness and Community Engagement

• Lee's Air's trucks, billboards, radio, and TV commercials are widely recognized
• Highlighting employees in marketing campaigns helps build trust and familiarity
• Social media engagement with real employees enhances community connection

Marketing Strategies and Successes

• A/B testing on social media (e.g., Valentine's campaign with James)
• Emphasis on highlighting people rather than just products (e.g., HVAC units)
• Social media as a platform to engage with the community
• Challenges and successes of operating in multiple locations (Fresno, Sacramento, Visalia)

Community Programs and Engagement

• "Spot the Van" and yard sign contests as methods to increase community engagement
• Importance of continuous visibility in the community for brand recognition
• The effectiveness of word-of-mouth and referrals

Billboards and Creative Marketing

• Unique and memorable billboard campaigns differentiate Lee's Air
• Emphasis on internal ideas and collaboration for marketing concepts
• Successful campaigns include upside-down billboards and friendly taglines

Company Growth and Vision

• Lee's Air's journey from a small team to one of the fastest-growing companies on the West Coast
• Visits to other large companies for inspiration and learning
• Hosting industry visitors to share Lee's Air's successful strategies

Conclusion

• Appreciation for Josue's contributions to Lee's Air and the community
• Plans to continue innovative marketing and community engagement
• Introduction of new team members, including a videographer, to enhance marketing efforts
• Encouragement to listen for more updates and insights in future episodes

 www.leesair.com

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