Commercial story telling in the age of big data Paul Thies, formerly Vice President of Thought Leadership at Thomson Reuters. The power of culture is amazing and C-suite execs ignore culture at their own peril. Culture allows leaders to reach into the hearts and minds of employees, giving their messaging an air of authenticity that builds trust. More and more companies seem to be taking an interest in thought leadership. 

Here are the show notes: https://legacymediahub.com/commercial-story-telling-in-the-age-of-big-data/