In the second episode of Publish My Book, Avi Staiman explores how to determine if your research is best suited for a commercial or university press and why the distinction between the two categories is key to increasing your chances of publication success. Avi shares some important differences between these two publishing types by posing a series of critical questions aspiring authors should be able to answer about their research and publishing aspirations, including: Do I want to see my published book at an airport? By gaining an understanding of important terminology, including ‘trade publishing’, authors can continue to lay down a sturdy foundation for their publishing journey.

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