In this week's episode, John Fraser, President of Burnside Development & Associates, discusses academic technology transfer commercialization and start-up formation and financing as well as related topics such as:   - The economic impact of academic-licensed products and misconceptions - and even complete blind spots - many people have about university-based research - Common qualities or expertise successful founders have, and those traits that John's seen again and again that tend to doom a startup - For university-based researchers listening interested in entrepreneurship and launching or joining a startup, the types of training and experiences they should out - For university-based scientists either making the transition to industry or getting active in the entrepreneurial ecosystem, some of the mindset shifts necessary to be successful in the business environment - What researchers in universities should know BEFORE they decide to make the leap to translational research and commercialization activities - Key strategic and tactical steps that should be taken - and which missteps avoided - when a university decides to make commercialization activities more prominent on its campus