Word On The Street

Commincation Trends in Automotive | Future-proofing Your Dealership


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Trends in communication platforms have set a face pace in the automotive industry. Colby Joyner, Vice President of Marketing and Strategy at Cavender Auto Group, joined us to discuss how he works to maintain seamless communication with the auto group's customer base. Andrew and Colby discussed ways to continually engage customers digitally during the buying process, connecting to younger generations, how they prefer to communicate, and how you can position your dealership as a resource.

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Word On The StreetBy Andrew Street