On this episode of the Performance Mindset podcast, Amy interviews Rod Santomassimo, president of The Massimo Group in Cary, North Carolina. The Massimo Group is a coaching organization with more than 30 coaches focused on helping individuals in commercial real estate, including brokers, mortgage brokers, and bankers, build the businesses and lives they desire. Rod has been a coach for the past 15 years.

Rod and Amy’s conversation encompasses mindset, a continual devotion to learning, and the three Cs successful people have in common. You’ll also hear how Rod assesses each client’s personality to coach them for their best results, why AI isn’t going away, how you should learn how to implement it into your business, and the value of accountability and community as you work toward your goals.

In this episode, you’ll hear:

1. Mindset, a continual devotion to learning, and how those two things contribute to personal growth.
2. What the Massimo Group is and how it began on a plastic table in his living room during the Great Recession.
3. Rod’s devotion to never work for someone else again and why that mindset carried him through the tough times.
4. The three Cs successful people have in common: commitment, conviction, and consistency.
5. How Rod assesses each client’s personality to coach them for the best results and helps them adjust their tendencies to move forward.
6. Implementing AI into your real estate strategy and learning how it can work for you.
7. The future vision of yourself and where you’re going to avoid being stuck.
8. Accountability, its necessity in great coaching, and the value of community.
9. How curiosity can get you out of a professional rut.
10. Metrics for measuring success in your personal and professional lives.
11. The importance of being yourself.

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Amy Calandrino

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