Often dubbed a "gimmick" by competitors, this panel discusses the program's origins, benefits, and impact on farm operations. Sharing insight into how the program evolved from offering ATVs to providing significant farm equipment like tractors and trailers through multi-year agreements. The discussion highlights the program's financial advantages, including buying power, interest-free options, and substantial returns on seed investments.

Panelists:

• Hannah Rayl | Media and Industry Relations Coordinator, Beck's
• Todd Roberts | Commitment Program Sales Manager, Beck's
• Tom Hooper | Director of Business, Beck's
• Tom & Suzie Zenz |