EPISODE SUMMARY 

Shelby is a Florida-based content creator producing
lifestyle, fashion, and travel content. She has over 57.4 k followers on
Instagram and is on a mission to connect and share her life with her community. 

Shelby discusses how she got started in content creation, began
a journey with her high school sweetheart, and created content. Throughout her
career, she made a community of followers and managed to recover from burnout.
By focusing on what she loves and staying true to herself, her community grew,
and she has made a name for herself on various social media platforms. 

We covered topics such as building your community,
creating content that resonates with who you are, and connecting with your
followers. We learn how she creates content, organizes herself, and advises
fellow content creators looking to build their own community. 

In the beginning, incorporating their ideologies,
personalities, and habits has never been easy. Shelby’s husband, Jake, is a
person who has no inkling about social media. What does this entail? It
resulted in him adapting and pivoting to know the ins and outs – essentially
working outside his comfort zone. 

Despite their varying styles and personalities, they could
generate and create different content by leveraging their differences and
leaning on their strengths and perseverance. 

Did their perseverance reward them? It did, spectacularly!
But, it did not come like a pie falling down from the sky. They had to think
outside the box and deal with burnout. Otherwise, inspiration will be nowhere
to be seen. You are not only battling yourself but also other content creators
and even your target audience. 

If the things you put out will not resonate, then they
will look for others that does. And that’s an opportunity in the eyes of your
opponents. But how do you keep yourself inspired throughout the process? What
you need is a superb message that your community can relate to and build
themselves with. 

What can you get through all of these? Social media is now
the bridge of human connection, which spans globally and transcends race and
culture. You will never know that the most important people in your life can be
found through that bridge. And when it comes to your platform as a creator,
being authentic is the most foolproof solution. 

Nothing beats the truth and trust when you build your
community. Don’t be intimidated by numbers because regardless of how big that
number is, the real treasure comes from the fraction that genuinely cares for
you and what you put out. Even if your content only reached a single person,
the point is you made an impact and inspired them at their lowest point in
life.  

If you’d like to join Trend and our influencer marketing
platform, visit trend.io. If you are interested in becoming a guest on our
show, email [email protected] for more information. 

Shelby Barnes on: 

Instagram: https://www.instagram.com/shelby__barnes 

Website: https://www.stylesbyshelbs.com/ 

Facebook: https://www.facebook.com/Shelby-Barnes-2164772363763048/ 

Tiktok: https://www.tiktok.com/@shelby__barnes 

We Speak About: 

[0:19] Shelby Barnes Introduction 

[0:57] Getting started in Content Creation 

[3:01] Doing something different and starting a career in social
media 

[6:03] Going against the doubts and skeptics 

[8:06] Organizing yourself to achieve your goals 

[10:03] Starting a journey with your significant other 

[15:15] A little tip when looking to work with a
Photographer 

[15:51] How much content are you shooting, and how often
are you posting? 

[18:08] Advice for fellow content creators 

[19:12] Recovering from Burnout 

[22:08] Creating content through your interpretation and
inspiration 

[25:42] Making the most out of your content in different
platforms 

[28:34] A much cheaper and convenient way to edit photos 

[30:16] Building your community in different social media
platforms 

[33:40] Keeping up with social media trends 

[36:19] Connecting with the people within your community 

[40:47] How to start and approach building your community 

[44:41] Closing