Chris and Tyler take a look at the commodification of social movement.

First, we would like to shout out Love City Brewing for their support of our Kickstarter. Love City Brewing believes that beer is for everyone. They offer quality beer in a welcoming and accessible taproom in the heart of Philadelphia. Check them out on Instagram, Twitter, and Facebook.

The main goal of product marketing is to appeal to people’s wants in order to generate the greatest profit. However, when a country is built on an uneven playing field of race, class, and gender, what people want most is to be free. Throughout the decades, corporations have been able to capitalize off of this deep desire for liberation with the use of advertising.

Info pulled from the documentary, The Century of Self:

•  https://youtu.be/DnPmg0R1M04

Bernays' American Tobacco Company campaign:

• https://thesocietypages.org/socimages/2012/02/27/torches-of-freedom-women-and-smoking-propaganda/

Black is Profitable, the Commodification of the Afro [Susannah Walker]:

• https://www.jstor.org/stable/23699596?seq=1

Nike and Kaepernick

• https://www.cbsnews.com/news/colin-kaepernick-nike-6-billion-man

Black Panther Resistance

• https://www.theguardian.com/commentisfree/2018/feb/15/black-panther-resistance