Do What You Can For The People

Common Greenwashing Pitfalls


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On this week’s episode of #DWYCFTP I chat with… me. I’ve been incredibly irritated with the rise of greenwashing as brands try to capitalize on eco trends. It’s not always intentional, but it is always harmful. In this episode I talk about the most common types of greenwashing and share some thoughts and examples on how to spot and avoid them. Every day should be Earth Day. As consumers we have the power and the responsibility to hold brands accountable to the claims that they are making, and brands have a responsibility to do better.

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Do What You Can For The PeopleBy Nicole Pamani

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