From missing photo descriptions to abandoning channels after one bad review, Robin and Adam reveal the habits that hold property managers back - and what to do instead.

In this episode, Bookster co-founder Robin Morris is joined by Adam Arran, Bookster's support lead, to discuss something a little different: the common mistakes they see holiday letting clients make - and why those mistakes tend to get in the way of more bookings.

From incomplete property listings and unlabelled photos to knee-jerk reactions after a bad guest review, Robin and Adam draw on their day-to-day experience of onboarding and supporting agencies to identify the patterns that come up again and again.

They cover:

* Why property content (descriptions, photo titles, alt text) matters more than most clients realise

* The importance of trusting the onboarding process before diving into the details

* How reacting too quickly to a bad review or a slow month can make things significantly worse

* The difference between Bookster as a software tool and a full-service agency

* Why "PMS hopping" between platforms rarely solves the underlying problem

* How to use AI and dynamic pricing tools as guides - not gospel

The episode ends with a look ahead at how AI might allow property managers to extend and customise their software stack in ways that weren't possible before.

A candid, practical conversation with plenty of takeaways for anyone running a holiday letting business.