Architecture & Engineering Business Strategies

Common: How to Design a Design Organization (w/ Jenn Chang)


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Common is the nation’s leading co-living brand operator. That means it’s two things at once: a housing company and a tech startup. It's a company where designers bridge the gap between software developer and property developer clients. It’s a unique role for an architect, and no one knows that better than Jenn Chang. Jenn started out as Common’s very first architect. Today, she serves as the company’s Vice President of Studio, Common's in-house design and construction team. Both Common and Jenn’s success has hinged on adaptability - and the ability to learn from lessons along the way.


Interview Takeaways

  • At Common, tech meets residential
  • Jenn Chang charted new territory as Common's first architect
  • Find the balance of creative ideas
  • Create new opportunities with a proactive approach
  • The brand operator model
  • Offer flexible services based on client needs
  • Analyze building performance data
  • Hire for internal aptitude
  • Foster an autonomous work environment
  • Advocate for yourself and your team
  • Shift your company concept

Show Links

  • Check out Common
  • Follow Common on LinkedIn or Twitter
  • Connect with Jenn Chang on LinkedIn
  • Connect with George Valdes on LinkedIn or Twitter
  • Check out Monograph
  • Follow Monograph on LinkedIn or Instagram
  • Listen and read more about Monograph
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