In this enlightening conversation, Alyssa and Simon Ogden delve into the intricacies of self-publishing and the vital role of editing. Simon shares his extensive experience at Tellwell, discussing the editing process, common misconceptions authors have about editing, and the emotional journey that comes with it. The conversation emphasizes the importance of understanding what editing truly entails and how it can significantly enhance a manuscript, ultimately serving the reader's experience. In this conversation, Simon Ogden discusses the intricacies of the editing process, the importance of maintaining an author's voice, and the evolving landscape of publishing, particularly the rise of self-publishing.