Never Been Promoted Podcast with Thomas Helfrich

Freddy Cruz, founder of Speke Podcasting, shares his journey from a successful career in radio broadcasting to becoming an entrepreneur in the podcasting industry. Known for his creativity and passion for storytelling, Freddy offers valuable insights into navigating the challenges of entrepreneurship, leveraging personal branding, and the power of podcasting in today’s decentralized communication landscape.


About Freddy Cruz:

Freddy Cruz is the founder of Speke Podcasting, a company dedicated to helping individuals and businesses create and share their unique stories through podcasting. After a long career in radio, Freddy transitioned into podcasting, bringing his wealth of experience in audio production and storytelling. His mission is to empower others to find their voice and make an impact through the medium of podcasting.


In this episode, Thomas and Freddy discuss:

• The Journey from Radio to Podcasting: Freddy shares his background, from his early days in radio broadcasting, where he initially aspired to become a sports anchor, to eventually finding his niche in podcasting. He discusses the challenges he faced in transitioning from a corporate career to entrepreneurship, including the moment he decided to "hire himself" after numerous job rejections.
• Challenges of Entrepreneurship: Freddy talks about the struggles of starting his own business, particularly the difficulties in marketing himself after years of promoting others. He emphasizes the importance of focusing on your strengths and finding a unique angle in a competitive market.
• The Role of Personal Branding: Freddy explains how his personal brand, developed during his time in radio, continues to play a crucial role in his success as a podcaster. He highlights the importance of leveraging your past experiences and network to build a strong personal brand that resonates with your audience.

Key Takeaways:

• Leverage Your Unique Experience

Your personal journey and experiences set you apart from others in your field. Freddy’s transition from radio to podcasting illustrates how leveraging past experiences can help you carve out a unique space in a competitive market.

• The Importance of Focus

Freddy discusses the challenges of entrepreneurial ADD and the importance of focusing on a clear strategy. He advises aspiring entrepreneurs to narrow their focus and avoid spreading themselves too thin.

• Persistence and Resilience

Entrepreneurship is filled with setbacks, but persistence and the ability to adapt are key to overcoming challenges. Freddy’s story is a testament to the power of resilience in the face of adversity.


"There’s only one you. Nobody has lived your experience. Use that to your advantage." — Freddy Cruz


CONNECT WITH FREDDY CRUZ:

Website: https://www.spekepodcasting.com/podquest
LinkedIn: https://www.linkedin.com/in/thefreddycruz/

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko |

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